How can a simple question drastically increase support for you and your ideas
You have a new workshop that you wish people to attend. You are under enormous pressure to find ways not only to convince people of the qualities of this new workshop, but also draw upon current clients to attend.
You may look at advertising, mail outs and media appearances. The astute person will look to harness not only art of persuasion, but science of persuasion.
The answer lies in looking at the 2000 USA election. 537 votes made a huge difference. What simple strategy can you take that will build your workshop.
The answer involves….. Merely asking potential voters to predict whether they will vote on Election Day and provide a reason for their prediction.
When this technique was tried on eve of an election, a prediction yielded turnout rate 25% higher than those not asked. 86.7% compared with 61.5%
Two psychological steps
When people asked to engage in socially desirable behaviour in the future they will feel compelled to say yes because it wins social approval at the time
After most people have publicly stated they will perform a socially desirable behaviour they are motivated to behave consistently with the commitment made.
So – how to stop “No shows” to the workshop
When ringing people change your wording from,
“Please call if you have to cancel
“Will you please call if you have to cancel.” All clients will commit to saying yes to the question. Thus they feel the need to abide by the commitment.
Then say, “Great I will let Pete know you will be attending.” No shows will drop from 30% to 10%.
It has been scientifically proven.
Commitment has three components to it that cement a person’s commitment.
Commitment becomes voluntary
It’s publicly declared to others.
Eg New initiative depends on gaining verbal support and also meaningful action. Rather than just explain to people what benefits are, ask if willing to support initiative and wait for a YES in response. Following agreement ask them to describe reason for supporting initiative.
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